MFG TMW Podcast
Joe Sullivan, Gorilla 76
For 14 years, Joe Sullivan, co-founder of Gorilla 76, a St. Louis-based industrial marketing agency, and his team have helped mid-sized B2B manufacturers identify, attract, engage and drive sales opportunities with customers.
The company uses a combination of positioning, content marketing, search engine optimization, website development, and sales enablement, among others.
Prior to founding Gorilla 76, Joe worked as an art director for Schupp Company, whose clients include MillerCoors and Russell Stover. He earned dual bachelor’s degrees in Advertising Design and Business Marketing from Washington University in St. Louis.
Keywords: B2B industrial marketing, COVID-19, content marketing, social media
Manufacturing Tomorrow is a podcast series brought to you by the Ohio Manufacturing Institute at The Ohio State University. Featuring the perspectives of manufacturing leaders, we focus on the advanced manufacturing innovations, solutions and partnerships that exist in our region now and that will propel industry in the future.
Our guests include the unsung heroes of advanced manufacturing, from company C-suite executives and engineers to industry-facing academics, supportive government agencies and regional economic development organizations. Interviews cover the latest topics on products, processes – and groundbreaking relationships –the best manufacturers engage in to infuse entrepreneurialism in their daily operations.
Our mission is threefold: to provide a voice to small and large manufacturers, educate the public on the value of manufacturing innovation to the U.S. economy, and showcase how Ohio’s technology resource support providers (e.g., higher education, technical centers, and MEPs) boost advanced manufacturing solutions. We ask guest speakers about what catalysts are needed to collaborate on new products and processes, how to reduce academic-industry barriers, and the types of technical resources that can truly bolster manufacturing productivity.